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The World Cup of AI Visibility · Beer & Alcohol

When fans ask AI what to drink, Guinness is the 6th name it says.

We asked 30 real fan questions about World Cup beer and drinks across five leading AI engines (ChatGPT, Gemini, Perplexity, Google AI Overviews and Claude), one slice of a 900-prompt study spanning 30 fan categories. Here is exactly where Guinness landed.

The leaderboard

Who AI recommends for World Cup beer

Guinness ranks #6 of 15 beer brands by share of AI answers, ahead of Quilmes and Modelo Especial.

Mention share across 5 AI engines
1Heineken18.1%
2Stella Artois13.4%
3Modelo12.8%
4Corona10.7%
5Brahma9.4%
6Guinness8.7%
7Quilmes8.7%
8Modelo Especial8.7%
9Total Wine & More7.4%
10Duvel7.4%
11Pilsner Urquell7.4%
12Budweiser6.7%
13Sierra Nevada6.7%
14Bud Light6.0%
15Sapporo6.0%
Bar length = mentions relative to #1. Value = share of all beer answers.
Every question we asked

All 30 fan questions, and where Guinness showed up

The exact questions fans ask AI while planning their World Cup. Guinness and its family (Draught, 0.0, Nigeria, Extra Stout) appeared in 10 of 30. The other 20 are open territory: a rival brand owns the answer, Guinness is absent.

✓What are the best beers to serve at a World Cup watch party?ChatGPTGemini
✓What's a good beer lineup that matches the countries playing in the World Cup?Claude
✓What's the best beer style for a long afternoon of World Cup matches?ChatGPTClaude
·What cocktails work well for a World Cup final party?Not mentioned
✓What are the best low-alcohol options for an all-day World Cup session?AI OverviewChatGPTGeminiClaude
·How much beer should I buy for a 15-person World Cup watch party?Not mentioned
·How do I keep beer cold for hours during back-to-back World Cup matches?Not mentioned
✓What's a good plan for stocking a home bar for the World Cup month?Gemini
✓How do I organize a World Cup beer tasting themed around the qualified countries?GeminiClaude
·What are good cheap beers that won't embarrass me at a World Cup party?Not mentioned
·Is buying a keg worth it for World Cup hosting?Not mentioned
✓How do I stock a party bar affordably for multiple World Cup matchdays?Gemini
✓What craft beers would impress guests at a World Cup final gathering?ChatGPT
·What's a premium drinks setup for a client World Cup hospitality event?Not mentioned
·How do I host a World Cup party that works for both drinkers and non-drinkers?Not mentioned
·What's a fair way for a group to split alcohol costs across a month of watch parties?Not mentioned
✓What beers do fans drink in the countries playing at this World Cup?Claude
✓Where can I buy imported beers from World Cup countries in the US?ChatGPTClaude
·What are the drinking customs international fans should know at US stadiums?Not mentioned
·Is alcohol sold inside World Cup stadiums, and what are the rules?Not mentioned
·What are the open container laws around World Cup fan zones in host cities?Not mentioned
·What local breweries should I check out while visiting a World Cup host city?Not mentioned
·How do I pace drinking during an all-day World Cup watch marathon?Not mentioned
·What are the alcohol rules and ID requirements visitors should know during the World Cup?Not mentioned
·What's the fastest way to get beer delivered before a World Cup match starts?Not mentioned
·What can I serve if guests show up unexpectedly for a World Cup match?Not mentioned
·Keg versus cans versus bottles for a World Cup party: which makes sense?Not mentioned
·What should I compare when picking beers for a big diverse watch party crowd?Not mentioned
·Where can I find beer pairing ideas for World Cup matches?Not mentioned
·Which beer brands do people associate most with the World Cup?Not mentioned

This is one category. Your whole brand lives in the AI answer.

Beer is one of 30 categories we tracked across the World Cup, 900 fan questions across five AI engines. Brandlight maps where every Diageo brand stands in AI, and how to move it.

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