Brandlight Research Lab

Research on howbrands win in AI.

AI is the new layer between your brand and every buyer decision. Original research on how brands get found, trusted, and chosen by AI, and how to build the capability to win.

Explore the research See the Index

0.0B

AI data points analyzed daily

AI answers analyzed

of the biggest enterprises

Now live

The AI Visibility Industry Index.

See which brands AI recommends, by industry. A live leaderboard of how brands show up in AI answers. Live for Automotive, with more industries coming.

Explore the Index

Featured

Latest research.

All research →

Study · Cross-industry

The UI vs API Gap

Same 900 questions asked to ChatGPT, Gemini and Perplexity through the official APIs and through the real consumer interfaces. Brand overlap between the two: 6 to 12 percent. The measurement error in AI visibility tracking, quantified.

6–12%

brand overlap between API and UI

Read →

Study · Cross-industry

The World Cup of AI Visibility

900 fan questions, four AI engines, every week of the 2026 tournament. Which brands and sources own the AI answers of the biggest marketing event on earth.

900

fan questions across 4 AI engines

Read →

Our point of view

AI visibility isn’t an optimization problem.
It’s an organizational capability problem.

Every team feeds it: content, PR, SEO, social, commerce, paid, brand, legal. No one owns it. You can’t buy that capability; you build it.

The brands that build the AI marketing function first compound an advantage competitors can’t close. Our research is the map.

Join the leading enterprises AI already recommends.

Fortune 500 brands use Brandlight to see exactly where they stand in AI, close the gaps that cost them deals, and become the brand AI puts first. See where your brand ranks.

Get a demo