Brandlight Research Lab

The Brandlight Research Lab studies how brands get found, trusted, and chosen by AI, and how the organizations that win are built. We analyze over a billion data points a day about AI visibility across engines, and turn it into the evidence base for the new AI marketing function.

Our point of view: AI visibility is not an optimization problem you buy your way into. It is an organizational capability, and the brands that build it first compound an advantage competitors can’t close. The AI Marketing Channel Maturity Model is how we map it.

Methodology, authorship, and data sourcing details for each study live on the study itself. For the platform behind the research, see brandlight.ai.