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The World Cup AI Visibility Research

When World Cup fans ask AI how to stay connected, AT&T is the 4th name it says.

We tracked and analyzed 30 real fan questions about Mobile Plans / eSIM / Roaming for the 2026 World Cup across five leading AI engines (ChatGPT, Gemini, Perplexity, Google AI Overviews and Claude), one slice of a 900-prompt study spanning 30 fan categories. Here is exactly where AT&T landed.

The leaderboard

Who AI recommends for World Cup Mobile Plans / eSIM / Roaming

AT&T ranks #4 of 15 Mobile Plans / eSIM / Roaming brands by share of AI answers.

Mention share across 5 AI engines
1Airalo32.7%
2T-Mobile30.7%
3Verizon30.0%
4AT&T30.0%
5Holafly20.0%
6Nomad16.7%
7ByteSIM14.7%
8WhatsApp13.3%
9Telcel10.7%
10GigSky9.3%
11ExpressVPN9.3%
12Saily8.7%
13Rogers8.7%
14Keepgo8.0%
15Sim Local7.3%
Bar length = mentions relative to #1. Value = share of all answers.
Every question we asked

All 30 fan questions, and where AT&T showed up

The exact questions fans ask AI about Mobile Plans / eSIM / Roaming. AT&T appeared in 24 of 30. The other 6 are open territory: a rival owns the answer, AT&T is absent.

✓What's the best eSIM for a World Cup trip across the US, Canada, and Mexico?ChatGPTGemini
✓What's the best way to have mobile data during the World Cup?Gemini
·Which mobile setup is best for streaming matches on the go during the World Cup?Not mentioned
✓What's the best international phone plan for a month of World Cup travel?AI OverviewGemini
✓What's the best data plan for heavy social media use during World Cup matches?GeminiClaude
✓Should I set up an eSIM before leaving for the World Cup or buy one when I land?Claude
·How much mobile data do I actually need for a two-week World Cup trip?Not mentioned
·How do I keep my home number active while using a travel eSIM at the World Cup?Not mentioned
✓What should I set up on my phone before traveling internationally for the World Cup?GeminiClaude
✓What's the cheapest way to stay connected during the World Cup?ChatGPT
✓Is roaming with my home carrier cheaper than buying a local SIM for the World Cup?GeminiClaude
✓How do I avoid surprise roaming charges during World Cup travel?AI OverviewClaude
✓Are unlimited international data plans worth it for the World Cup?AI OverviewClaude
✓What's the most reliable connectivity setup for someone working remotely during a World Cup trip?AI OverviewGeminiClaude
✓What's the best mobile setup for a family of four traveling to the World Cup?Claude
✓How can a group of friends share data or hotspots at World Cup venues?Claude
✓Will my phone from abroad work on US networks during the World Cup?AI OverviewGeminiClaude
✓Do international fans need to unlock their phones before buying a SIM for the World Cup?GeminiPerplexity
✓What's the best mobile option for fans crossing between Mexico, the US, and Canada for matches?ChatGPTGeminiClaude
✓Is stadium wifi reliable at World Cup venues, or do I need strong mobile data?Claude
·Will mobile networks be overloaded near stadiums on match days?Not mentioned
✓Where can I buy a SIM card on arrival in a World Cup host city?AI OverviewGeminiClaude
·Is public wifi at airports and fan zones safe to use during the World Cup?Not mentioned
✓How do I protect my phone and accounts if my device gets stolen at the World Cup?Gemini
✓Can I activate an eSIM in minutes if I just landed for the World Cup?Gemini
·What's the easiest way to get connected if my flight lands an hour before kickoff?Not mentioned
✓eSIM versus physical SIM versus roaming for World Cup travel: how do I choose?Claude
✓What should I compare between travel eSIM providers before the World Cup?Gemini
✓Where can I find reliable coverage maps for World Cup host cities?ChatGPTGeminiClaude
✓Which telecom brands are most associated with big sports tournaments?AI OverviewChatGPTGeminiPerplexityClaude
The wider picture

AT&T also shows up in 2 more World Cup categories

Beyond Mobile Plans / eSIM / Roaming, here is where AT&T ranks across the rest of the World Cup. We did not break down the 30 prompts for each, this is the position at a glance.

Host Cities / Stadiums#3 of 1512.4%
Ride Share / Local Transportation as AT&T Stadium#14 of 155.3%
Proven in the field

The biggest multi-brand enterprise teams choose Brandlight to win the AI answer.

Procter & Gamble Samsung Kimberly-Clark McKinsey & Company TD Aetna The Hartford Carnival Caesars Charter Hilti McCormick
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