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The World Cup AI Visibility Research

When World Cup fans ask AI how to stay connected, AT&T is the 4th name it says.

We tracked and analyzed 30 real fan questions about Mobile Plans / eSIM / Roaming for the 2026 World Cup across five leading AI engines (ChatGPT, Gemini, Perplexity, Google AI Overviews and Claude), one slice of a 900-prompt study spanning 30 fan categories. Here is exactly where AT&T landed.

The leaderboard

Who AI recommends for World Cup Mobile Plans / eSIM / Roaming

AT&T ranks #4 of 15 Mobile Plans / eSIM / Roaming brands by share of AI answers.

Mention share across 5 AI engines
1Airalo32.7%
2T-Mobile30.7%
3Verizon30.0%
4AT&T30.0%
5Holafly20.0%
6Nomad16.7%
7ByteSIM14.7%
8WhatsApp13.3%
9Telcel10.7%
10GigSky9.3%
11ExpressVPN9.3%
12Saily8.7%
13Rogers8.7%
14Keepgo8.0%
15Sim Local7.3%
Bar length = mentions relative to #1. Value = share of all answers.
Every question we asked

All 30 fan questions, and where AT&T showed up

The exact questions fans ask AI about Mobile Plans / eSIM / Roaming. AT&T appeared in 24 of 30. The other 6 are open territory: a rival owns the answer, AT&T is absent.

What's the best eSIM for a World Cup trip across the US, Canada, and Mexico?ChatGPTGemini
What's the best way to have mobile data during the World Cup?Gemini
·Which mobile setup is best for streaming matches on the go during the World Cup?Not mentioned
What's the best international phone plan for a month of World Cup travel?AI OverviewGemini
What's the best data plan for heavy social media use during World Cup matches?GeminiClaude
Should I set up an eSIM before leaving for the World Cup or buy one when I land?Claude
·How much mobile data do I actually need for a two-week World Cup trip?Not mentioned
·How do I keep my home number active while using a travel eSIM at the World Cup?Not mentioned
What should I set up on my phone before traveling internationally for the World Cup?GeminiClaude
What's the cheapest way to stay connected during the World Cup?ChatGPT
Is roaming with my home carrier cheaper than buying a local SIM for the World Cup?GeminiClaude
How do I avoid surprise roaming charges during World Cup travel?AI OverviewClaude
Are unlimited international data plans worth it for the World Cup?AI OverviewClaude
What's the most reliable connectivity setup for someone working remotely during a World Cup trip?AI OverviewGeminiClaude
What's the best mobile setup for a family of four traveling to the World Cup?Claude
How can a group of friends share data or hotspots at World Cup venues?Claude
Will my phone from abroad work on US networks during the World Cup?AI OverviewGeminiClaude
Do international fans need to unlock their phones before buying a SIM for the World Cup?GeminiPerplexity
What's the best mobile option for fans crossing between Mexico, the US, and Canada for matches?ChatGPTGeminiClaude
Is stadium wifi reliable at World Cup venues, or do I need strong mobile data?Claude
·Will mobile networks be overloaded near stadiums on match days?Not mentioned
Where can I buy a SIM card on arrival in a World Cup host city?AI OverviewGeminiClaude
·Is public wifi at airports and fan zones safe to use during the World Cup?Not mentioned
How do I protect my phone and accounts if my device gets stolen at the World Cup?Gemini
Can I activate an eSIM in minutes if I just landed for the World Cup?Gemini
·What's the easiest way to get connected if my flight lands an hour before kickoff?Not mentioned
eSIM versus physical SIM versus roaming for World Cup travel: how do I choose?Claude
What should I compare between travel eSIM providers before the World Cup?Gemini
Where can I find reliable coverage maps for World Cup host cities?ChatGPTGeminiClaude
Which telecom brands are most associated with big sports tournaments?AI OverviewChatGPTGeminiPerplexityClaude
The wider picture

AT&T also shows up in 2 more World Cup categories

Beyond Mobile Plans / eSIM / Roaming, here is where AT&T ranks across the rest of the World Cup. We did not break down the 30 prompts for each, this is the position at a glance.

Host Cities / Stadiums#3 of 1512.4%
Ride Share / Local Transportation as AT&T Stadium#14 of 155.3%
Proven in the field

The biggest multi-brand enterprise teams choose Brandlight to win the AI answer.

Procter & Gamble Samsung Kimberly-Clark McKinsey & Company TD Aetna The Hartford Carnival Caesars Charter Hilti McCormick
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