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The World Cup AI Visibility Research

When World Cup fans ask AI what to pour, Coca-Cola is the 1st name it says.

But there is still room to win

We tracked and analyzed 30 real fan questions about Beverages / Soft Drinks for the 2026 World Cup across five leading AI engines (ChatGPT, Gemini, Perplexity, Google AI Overviews and Claude), one slice of a 900-prompt study spanning 30 fan categories. Here is exactly where Coca-Cola landed.

The leaderboard

Who AI recommends for World Cup Beverages / Soft Drinks

Coca-Cola ranks #1 of 15 Beverages / Soft Drinks brands by share of AI answers.

Mention share across 5 AI engines
1Coca-Cola14.0%
2Powerade8.7%
3Jarritos8.7%
4Modelo7.3%
5Guaraná Antarctica6.0%
6Seedlip5.3%
7Tajín4.7%
8Athletic Brewing4.7%
9Michelob Ultra4.7%
10Total Wine & More4.7%
11Corona4.7%
12YouTube4.0%
13Inkbird4.0%
14Instagram4.0%
15Wine Enthusiast4.0%
Bar length = mentions relative to #1. Value = share of all answers.
The wider picture

Where Coca-Cola has room to win, 1 more World Cup categories

Coca-Cola leads Beverages / Soft Drinks, but the tournament is 30 categories wide. Here is where it ranks across the rest, and where the position is still open. Amber is a close race, red is wide open.

Sponsorship / Brand Association#2 of 1556.1%
Every question we asked

All 30 fan questions, and where Coca-Cola showed up

The exact questions fans ask AI about Beverages / Soft Drinks. Coca-Cola appeared in 11 of 30. The other 19 are open territory: a rival owns the answer, Coca-Cola is absent.

What are the best drinks to serve at a World Cup watch party?AI OverviewGemini
What are the best non-alcoholic drinks for a daytime World Cup match?Perplexity
·What's the best way to keep drinks cold for a long World Cup match day outside?Not mentioned
·What are the best mocktails for a World Cup final party?Not mentioned
·What drinks pair well with classic game-day food during the World Cup?Not mentioned
·How many drinks should I buy per person for a World Cup watch party?Not mentioned
·How do I set up a self-serve drink station for a World Cup gathering?Not mentioned
What's a good drink plan for hosting matches across a whole month of World Cup?Claude
·How do I plan drinks for an early morning World Cup kickoff?Not mentioned
What are affordable drink options for a big World Cup party?Gemini
·Is it cheaper to buy drinks in bulk for the World Cup month?Not mentioned
·How do I serve good drinks for a crowd without breaking the budget during the World Cup?Not mentioned
What are some premium non-alcoholic options for an upscale World Cup gathering?AI Overview
·What specialty sodas or craft drinks would impress guests at a World Cup final party?Not mentioned
·What fun drinks can kids have during a family World Cup watch party?Not mentioned
·How do I handle drinks for a mixed crowd of drinkers and non-drinkers at a World Cup party?Not mentioned
What are popular soft drinks from the countries playing in the World Cup?AI OverviewChatGPTGeminiPerplexityClaude
What do fans traditionally drink during matches in different soccer cultures?AI OverviewGeminiClaude
·Where can I find imported drinks to theme my World Cup watch party?Not mentioned
What drinks are sold inside World Cup stadiums, and what do they cost?Gemini
·Can I bring a water bottle into a World Cup stadium or fan fest?Not mentioned
·How do I stay hydrated at an outdoor World Cup fan zone in summer heat?Not mentioned
·How do I keep drinks safe in crowded fan zones during the World Cup?Not mentioned
·How do I make sure tap water is safe to drink in different World Cup host cities?Not mentioned
What drinks can I grab last minute that work for a World Cup crowd?Gemini
·What's the easiest way to get drinks delivered before kickoff?Not mentioned
Bottles versus cans versus fountain drinks for a watch party: what works best?Claude
·What should I compare when stocking drinks for a month of World Cup hosting?Not mentioned
·Where can I find drink and refreshment ideas for World Cup parties?Not mentioned
Which soft drink brands do people associate most with the World Cup?AI OverviewChatGPTGeminiPerplexityClaude
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