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The World Cup AI Visibility Research

When World Cup fans ask AI where to stay, Hilton is the 8th name it says.

We tracked and analyzed 30 real fan questions about Hotels / Lodging for the 2026 World Cup across five leading AI engines (ChatGPT, Gemini, Perplexity, Google AI Overviews and Claude), one slice of a 900-prompt study spanning 30 fan categories. Here is exactly where Hilton landed.

The leaderboard

Who AI recommends for World Cup Hotels / Lodging

Hilton ranks #8 of 15 Hotels / Lodging brands by share of AI answers.

Mention share across 5 AI engines
1Airbnb36.7%
2Booking.com14.7%
3Marriott12.7%
4Vrbo10.7%
5Expedia10.7%
6Reddit9.3%
7Facebook9.3%
8Hilton9.3%
9VRBO8.7%
10Hyatt6.0%
11MetLife Stadium5.3%
12On Location5.3%
13Crewfare4.0%
14MARTA4.0%
15The Manual4.0%
Bar length = mentions relative to #1. Value = share of all answers.
Every question we asked

All 30 fan questions, and where Hilton showed up

The exact questions fans ask AI about Hotels / Lodging. Hilton appeared in 11 of 30. The other 19 are open territory: a rival owns the answer, Hilton is absent.

·Where is the best place to stay for a World Cup trip?Not mentioned
·What kind of accommodation is best for a week-long World Cup trip: hotel, apartment rental, or hostel?Not mentioned
·Which hotel features matter most when you're in town for a big soccer match?Not mentioned
·What are the best neighborhoods to stay in when visiting a city for the World Cup?Not mentioned
·I want a hotel that's walkable to fan zones and nightlife during the World Cup. What should I look for?Not mentioned
·How far in advance should I book a hotel for the World Cup?Not mentioned
·How do I plan lodging if I don't know yet which knockout matches I'll attend?Not mentioned
What's the best strategy for booking refundable rooms around World Cup dates?Gemini
How do I coordinate hotel bookings for a multi-city World Cup itinerary?ChatGPT
How can I avoid overpaying for hotels during the World Cup?Gemini
·Are vacation rentals cheaper than hotels during the World Cup, or has everything spiked?Not mentioned
·What's a realistic nightly budget for decent lodging in a World Cup host city?Not mentioned
·What should I expect from a luxury hotel during the World Cup, and is it worth the premium?Not mentioned
Are there high-end hotels that offer match-day transportation or hospitality perks during big tournaments?Gemini
·We're traveling as a family for a World Cup match. What kind of lodging should we look for?Not mentioned
What's the best way to book lodging for a group of six going to the World Cup together?AI Overview
·I'm coming from abroad for the World Cup. What should I know about booking hotels in a country I've never visited?Not mentioned
Do hotels in World Cup host cities require deposits or specific ID from international guests?ChatGPTClaude
·As an international visitor, should I book lodging before I get my match tickets or after?Not mentioned
·Is it better to stay near the stadium or in the city center during the World Cup?Not mentioned
How crowded and expensive do host city hotels get during match week, and where do locals suggest staying instead?Gemini
·Are suburbs or nearby towns a smart lodging option when host city hotels are full?Not mentioned
·What should I check before booking a hotel in a World Cup host city?Not mentioned
How do I avoid rental listing scams when booking World Cup accommodation?ChatGPT
·Can I still find a decent room near a World Cup stadium at the last minute?Not mentioned
What's the fastest way to rebook lodging if my team advances to a match in another city?Gemini
·Hotel versus short-term rental for a World Cup trip: how should I decide?Not mentioned
·What matters more for World Cup lodging: location, cancellation policy, or price?Not mentioned
What's the most reliable site for comparing hotel prices during the World Cup?AI Overview
Which hotel chains do soccer fans usually associate with big international tournaments?AI OverviewChatGPTGeminiPerplexityClaude
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