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The World Cup AI Visibility Research

When World Cup fans ask AI what to order in, Instacart is the 4th name it says.

We tracked and analyzed 30 real fan questions about Food Delivery for the 2026 World Cup across five leading AI engines (ChatGPT, Gemini, Perplexity, Google AI Overviews and Claude), one slice of a 900-prompt study spanning 30 fan categories. Here is exactly where Instacart landed.

The leaderboard

Who AI recommends for World Cup Food Delivery

Instacart ranks #4 of 15 Food Delivery brands by share of AI answers.

Mention share across 5 AI engines
1DoorDash59.5%
2Uber Eats51.3%
3Grubhub30.4%
4Instacart12.2%
5Deliveroo8.8%
6Uber One7.4%
7DashPass6.8%
8FedEx6.1%
9Pizza Hut6.1%
10UPS5.4%
11Amazon5.4%
12Domino's4.7%
13Rappi4.7%
14Venmo4.7%
15Uber4.7%
Bar length = mentions relative to #1. Value = share of all answers.
Every question we asked

All 30 fan questions, and where Instacart showed up

The exact questions fans ask AI about Food Delivery. Instacart appeared in 10 of 30. The other 20 are open territory: a rival owns the answer, Instacart is absent.

·What's the best food delivery option for a World Cup watch party?Not mentioned
·What's the best way to order dinner that arrives right at kickoff?Not mentioned
✓Which delivery setup works best for an all-day World Cup viewing marathon?Gemini
·What's the best delivery strategy for a big group with different food preferences during a match?Not mentioned
·What food delivers well without getting soggy for a World Cup party?Not mentioned
✓How far in advance should I schedule delivery for a World Cup final party?AI OverviewGemini
✓How do I coordinate multiple delivery orders for a large watch party?ChatGPT
·What's the best way to schedule recurring game-day deliveries for the whole tournament?Not mentioned
·How do I plan a delivery order so food arrives during halftime, not mid-goal?Not mentioned
✓How do I keep delivery costs down for weekly World Cup watch parties?Gemini
✓Are delivery subscriptions worth it for a month of World Cup viewing?AI OverviewGemini
·What are the cheapest delivery options that still show up on time on match days?Not mentioned
·Is premium or priority delivery worth it on busy World Cup match days?Not mentioned
·Can I get restaurant-quality catering delivered for an upscale World Cup gathering?Not mentioned
·What's the easiest way to split a group delivery bill for a watch party?Not mentioned
·What delivery options work for a family viewing party with kids' meals and adult food?Not mentioned
·Do US delivery apps work for international visitors during the World Cup?Not mentioned
·Can I order food delivery to a hotel room while traveling for the World Cup?Not mentioned
·How does food delivery differ across the US, Canada, and Mexico for traveling fans?Not mentioned
✓Will delivery times be much slower in host cities on World Cup match days?ChatGPTGemini
·Can I get food delivered near a stadium or fan zone during the World Cup?Not mentioned
✓Which neighborhoods in host cities have the best delivery coverage during the tournament?GeminiClaude
·How do I avoid delivery scams or fake couriers during busy World Cup nights?Not mentioned
✓What should I do if my delivery order goes missing during a big match?AI OverviewChatGPT
✓What's the fastest delivery option when the match starts in 30 minutes?AI OverviewGeminiPerplexityClaude
·Can I set up a delivery order from the stadium so food arrives when I get home?Not mentioned
·Delivery versus pickup on World Cup match days: which is actually faster?Not mentioned
·What should I compare when choosing a delivery app for game-day food?Not mentioned
·Where can I check which restaurants deliver to my area on match nights?Not mentioned
✓Which delivery brands do people associate most with sports watch parties?AI OverviewGeminiClaude
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