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The World Cup AI Visibility Research

When World Cup fans ask AI what to stock up on, Kroger is the 14th name it says.

We tracked and analyzed 30 real fan questions about Snacks / Grocery for the 2026 World Cup across five leading AI engines (ChatGPT, Gemini, Perplexity, Google AI Overviews and Claude), one slice of a 900-prompt study spanning 30 fan categories. Here is exactly where Kroger landed.

The leaderboard

Who AI recommends for World Cup Snacks / Grocery

Kroger ranks #14 of 15 Snacks / Grocery brands by share of AI answers.

Mention share across 5 AI engines
1Lay's7.3%
2Kitchen Stories4.7%
3Giant Food4.0%
4Ritz4.0%
5Walmart4.0%
6EatingWell3.3%
7M&Ms3.3%
8YouTube3.3%
9Pringles3.3%
10Doritos3.3%
11Elle Gourmet2.7%
12Costco2.7%
13EventCortex2.7%
14Kroger2.7%
15Taste of Home2.0%
Bar length = mentions relative to #1. Value = share of all answers.
Every question we asked

All 30 fan questions, and where Kroger showed up

The exact questions fans ask AI about Snacks / Grocery. Kroger appeared in 3 of 30. The other 27 are open territory: a rival owns the answer, Kroger is absent.

·What are the best snacks for a World Cup watch party?Not mentioned
·What's the best grocery list for hosting friends for a World Cup match?Not mentioned
·What are the best easy appetizers for a daytime World Cup game?Not mentioned
·What snacks travel well to a World Cup tailgate or fan zone?Not mentioned
·What are the best store-bought snacks that feel a step up from chips for a World Cup final party?Not mentioned
·How much food should I buy for ten people watching a World Cup match?Not mentioned
·How do I prep watch party food a day ahead for an early kickoff?Not mentioned
·What's a smart grocery shopping plan for a month of World Cup viewing?Not mentioned
·How do I plan snacks for a doubleheader of World Cup matches?Not mentioned
·How do I feed a World Cup watch party crowd on a tight budget?Not mentioned
·What are cheap snack swaps that still feel festive for the World Cup?Not mentioned
✓Is it cheaper to make game-day food or buy prepared trays for World Cup parties?Claude
·What are some elevated snack ideas for a classy World Cup final gathering?Not mentioned
·How do I build a really good grazing table for a World Cup watch party?Not mentioned
·What are kid-friendly snacks for a family World Cup watch party?Not mentioned
·What snacks work when guests have mixed dietary needs at a World Cup gathering?Not mentioned
·What snacks from different World Cup countries should I serve to match the teams playing?Not mentioned
✓Where can I find international snacks and ingredients for themed World Cup parties?GeminiClaude
·What are traditional match-day foods from the countries in the World Cup?Not mentioned
·What local foods should I try in a World Cup host city on match day?Not mentioned
✓Where do locals shop for game-day food in World Cup host cities?Perplexity
·Can I bring my own snacks into World Cup stadiums or fan zones?Not mentioned
·How do I keep party food safe sitting out during a long World Cup match day?Not mentioned
·What should I check on labels when buying snacks for guests with allergies at a watch party?Not mentioned
·What snacks can I grab in one quick store run before kickoff?Not mentioned
·What are good no-cook snack options for a last-minute World Cup watch party?Not mentioned
·Homemade versus store-bought for World Cup party food: where is each worth it?Not mentioned
·What should I think about when choosing snacks for a long tournament versus a single match?Not mentioned
·Where can I find good World Cup party food ideas and recipes?Not mentioned
·Which snack brands do people associate most with watching soccer?Not mentioned
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