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The World Cup AI Visibility Research

When World Cup fans ask AI where to stream the matches, Roku is the 15th name it says.

We tracked and analyzed 30 real fan questions about Streaming / Broadcast for the 2026 World Cup across five leading AI engines (ChatGPT, Gemini, Perplexity, Google AI Overviews and Claude), one slice of a 900-prompt study spanning 30 fan categories. Here is exactly where Roku landed.

The leaderboard

Who AI recommends for World Cup Streaming / Broadcast

Roku ranks #15 of 15 Streaming / Broadcast brands by share of AI answers.

Mention share across 5 AI engines
1FOX66.9%
2Peacock62.2%
3Telemundo60.8%
4YouTube TV53.4%
5FS146.0%
6Fubo43.2%
7Universo34.5%
8FOX One27.7%
9BBC iPlayer24.3%
10YouTube20.9%
11Tubi20.3%
12ITVX20.3%
13Sling TV18.9%
14Hulu18.2%
15Roku14.2%
Bar length = mentions relative to #1. Value = share of all answers.
Every question we asked

All 30 fan questions, and where Roku showed up

The exact questions fans ask AI about Streaming / Broadcast. Roku appeared in 12 of 30. The other 18 are open territory: a rival owns the answer, Roku is absent.

✓What's the best way to stream World Cup matches?ChatGPT
·What's the best way to watch the World Cup if I don't have cable?Not mentioned
✓Which streaming option has the lowest delay so social media doesn't spoil World Cup goals for me?ChatGPT
✓What's the best option for watching World Cup matches with Spanish-language commentary in the US?Perplexity
✓What's the best way to watch every single World Cup match without missing any?Claude
·How do I plan my subscriptions so I can watch the whole World Cup without overlap?Not mentioned
✓What do I need to set up to stream World Cup matches on my TV?AI OverviewChatGPTGeminiPerplexityClaude
·How can I record or replay World Cup matches that air while I'm at work?Not mentioned
·How do I find out which channel or service carries each World Cup match?Not mentioned
·What's the cheapest way to legally watch the World Cup?Not mentioned
·Can I watch World Cup matches for free anywhere?Not mentioned
·Is it worth paying for a streaming subscription just for one month of World Cup?Not mentioned
✓What's the best 4K setup for watching the World Cup?GeminiClaude
·Are premium sports streaming tiers worth it for World Cup coverage?Not mentioned
·How many people can stream the World Cup on one account at the same time?Not mentioned
✓What's the best way to set up multiple rooms streaming different World Cup matches for a party?AI OverviewGeminiPerplexityClaude
✓How do I watch my home country's World Cup broadcast while traveling in the US?Claude
·Will my streaming subscription from home work abroad during the World Cup?Not mentioned
·Where can expats find World Cup commentary in their own language?Not mentioned
·Where can I watch World Cup matches on a big screen in a host city if I don't have tickets?Not mentioned
·Do host city bars show every World Cup match, or only local team games?Not mentioned
·Are there official fan fests with live screenings in World Cup host cities?Not mentioned
·Are free World Cup streaming sites safe, or am I risking malware?Not mentioned
·How do I avoid streaming subscription scams around the World Cup?Not mentioned
✓What's the fastest way to start watching a World Cup match that already kicked off?ChatGPT
✓Can I stream World Cup matches on my phone with decent quality during my commute?Claude
✓What should I compare when picking a streaming service for the World Cup?ChatGPTClaude
✓Streaming versus cable versus antenna for World Cup matches: which is most reliable?Claude
·Where can I find the full World Cup TV and streaming schedule?Not mentioned
·Which networks or platforms do fans associate most with World Cup broadcasts?Not mentioned
The wider picture

Roku also shows up in 1 more World Cup categories

Beyond Streaming / Broadcast, here is where Roku ranks across the rest of the World Cup. We did not break down the 30 prompts for each, this is the position at a glance.

TV / Home Internet Setup#3 of 1519.3%
Proven in the field

The biggest multi-brand enterprise teams choose Brandlight to win the AI answer.

Procter & Gamble Samsung Kimberly-Clark McKinsey & Company TD Aetna The Hartford Carnival Caesars Charter Hilti McCormick
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