Author
Sariel Mazuz is Director of Product Marketing at Brandlight, where he leads the Research Lab and category strategy, turning how AI engines recommend brands into original research and measurement systems.
A technical product marketer and GTM architect, he bridges product architecture and positioning, APIs and storytelling, and data and growth. His background includes cybersecurity research in the Israel Defense Forces (Unit Matzov), founding the growth agency King Strategy, and co-founding the AI SaaS MrCopy AI.
He also writes the Smartass Marketing newsletter on positioning, messaging, and growth, read by more than 3,000 marketers, founders, and GTM teams.
Experience
- Director of Product Marketing, Brandlight
- Founder, King Strategy (growth agency)
- Co-founder, MrCopy AI
- Former cybersecurity researcher, IDF Unit Matzov
- Author, Smartass Marketing newsletter (3,000+ readers)