Brandlight Research Get the Playbook

The AI Visibility Playbook for your industry.

Get the deep-dive AI Visibility report for your industry: the publishers AI cites, the creators it trusts, and the engine strategy to win the AI answer in your category.

Trusted by the biggest brands in the world
Procter & Gamble Samsung Kimberly-Clark McKinsey TD Aetna The Hartford Carnival Caesars Charter Hilti McCormick
The real problem

Most brands use generic AI visibility best practices, yet wonder why they're not leading their category.

FAQ schema, cleaner content, a presence on Reddit. If you're using the generic AI visibility checklist, you're doing exactly what every other brand does. Which is exactly why it no longer wins. Instead, to win big, you need a real edge.

Based on 1.2 billion data points

Our research proves that AI engines behave differently across industries.

The sources AI cites in your industry are not the same as in automotive or beauty. The engines that matter in finance don't apply in CPG. And sometimes, what works in one category actively hurts your ranking in another.

Which means your decisions, budget, and strategy should be built on your industry's data. Not someone else's.

Here's how it changes what you should do:
Which publishers you should appear onAI cites different sources across industries
Which platforms actually deserve your budgetAI pulls from different platforms per category
Which communities to show up inDifferent Reddit threads matter in each industry
Which creators to partner withAI surfaces different creators per category
Which engine to prioritize firstAI engines disagree across industries
Owned content vs. earned media: what's your ratioBrand-owned vs. third-party differs widely
What to create, what to cutAI rewards different formats per industry
Offense or defense in your categoryNewer brands sometimes outrank the established ones

To win the AI answer, you need your industry's exact publications AI cites

That's exactly what the AI Visibility Deep-Dive report gives you.

What you get

1

The Industry AI Visibility Deep-Dive Report

A 20–30 page PDF. Every major category in your industry ranked by AI recommendation share across 5 engines. For each brand: visibility %, sentiment, position, and the sources feeding the answer.

2

The Target Lists

Named, ranked, and ready to hand to your team:

  • The publishers and review sites AI cites in your category
  • The social platforms AI pulls from in your industry
  • The Reddit communities and threads AI actually reads
  • The influencers and creators AI surfaces most
  • The AI engines that matter most in your category
  • The content formats AI rewards here
  • The brand-owned vs. third-party ratio in your industry
3

Action items, sequenced by impact

  • Quick wins: sources to pitch this week
  • Short-term: content and community moves
  • Longer-term: structural changes that compound over time
Built for the whole org

One report. Six teams. Each with their own ready-to-act playbook. Zero guesswork.

PR / Earned Media
Old Reality
Pitching journalists based on follower count and gut feel
New Reality
The 11 publishers AI cites in your category. Pitch those.
What they get
  • Ranked publishers AI cites in your category
  • Sentiment score per outlet
Monday morning
Opens the list. Sends 3 pitches by lunch. No research needed.
Content / SEO / AEO
Old Reality
Publishing articles that rank on Google, get zero AI citations
New Reality
The exact formats AI cites 3x more. Brief your writer in minutes.
What they get
  • Content formats AI rewards, ranked by citation rate
  • Categories with no strong content signal
Monday morning
Briefs the writer. Knows exactly what format and topic to build.
Social / Community
Old Reality
Posting daily on every platform, invisible to AI
New Reality
6 communities that drive AI answers in your category. Seed those.
What they get
  • Subreddits ranked by AI citation frequency
  • YouTube channels driving answers in your category
  • Influencers AI surfaces most
Monday morning
Comments in 2 subreddits. DMs one creator. All from the list.
Growth / Demand
Old Reality
Chasing the same keywords everyone is bidding on
New Reality
Categories where no competitor has an AI answer yet. Yours to own.
What they get
  • Categories with no clear AI winner yet
  • Share of voice gaps by sub-category
  • Engine-specific openings rivals haven't claimed
Monday morning
Picks one open category. Builds the first piece of content to own it.
Strategy / Competitive
Old Reality
Asking ChatGPT why a competitor ranks higher. Getting nothing useful.
New Reality
Their exact source supply lines. Mapped. Yours to displace.
What they get
  • Who AI recommends per category, ranked
  • Source supply lines per competitor
  • Where rivals are strong vs. exposed
Monday morning
Knows which competitor to target and exactly why they're winning.
CMO / Leadership
Old Reality
"Our SEO team is looking into AI visibility"
New Reality
Walking into the board with the numbers and the plan.
What they get
  • The industry AI leaderboard
  • 3 strategic moves, sequenced by impact
  • The narrative to bring to the board
Monday morning
Walks into the board meeting with the slide already built.
Case Study

How Kimberly-Clark put 12 of 12 brands in AI's Top 3.

The largest CPG company in AI visibility did not get there with generic best practices. They got there with industry-specific data and a clear playbook. Jeff, their digital lead, explains what the program actually looked like.

Your industry's Playbook

Everything you need to own your industry's AI answer.

  • The Map: how AI behaves in your category, by engine
  • The Playbook: every target list, publishers to questions
  • The Headstart: the whitespace no competitor owns yet
  • To-do lists for all six teams, CMO plus SEO layers
  • Delivered as a boardroom-ready document
One-time · per industry
Launch price
$2,599$499
Choose your industry at checkout
Get the Playbook $2,599 $499
Ready now: Automotive, CPG, Beauty, Consumer Electronics, Finance. More industries on request.