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The UK Automotive
AI Visibility Index.

UK · 2026

How AI engines recommend cars to UK buyers. Four engines, eleven categories, sixty-five brands, 7,334 answers.

Published by ·
Podium 01 · Share of AI Voice

Which car brands does AI talk about most?

Each brand's share of all AI brand-talk per category, averaged across the eleven UK categories, each weighted equally.

Podium 02 · Recommendation Breadth

Which brands make AI's short list most often?

How many of the eleven categories each brand lands in AI's top three. Rewards consistent contention across the market, not a few narrow wins.

The corporate view

Which carmaker wins once you add up all its brands?

The same Share of AI Voice, this time totalled by the company that owns each brand. The single-brand winner and the parent-company winner are not the same.

The full leaderboard

Who leads AI visibility in my category?

Filter by AI engine, category, and snapshot. Click any brand to see its profile across the index.

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Engine by engine

Do all the AI engines agree?

They do not. The four engines surface different brands, at different volumes, with different warmth. A brand cannot assume one engine's result holds across the rest.

The citation layer

Which sources is AI actually reading?

UK motoring editorial and marketplaces dominate. Carmakers' own websites earn 12.3% of citations, social platforms 4.8%.

The publishers fueling AI answers on UK cars.
Top citations across the report.
Percentage = the source's share of all citations across the four engines. Hover any number to see the raw citation count.
The social platforms driving AI's car answers.
Social media accounts for 4.8% of all citations in this report. Here is how they split.
Percentage = share of all social-media citations going to each platform. Hover any number to see the raw citation count.
The takeaways

So what does this mean for my brand?

What the rankings, engines and citations add up to for anyone deciding where to spend on AI visibility.

From the scoreboard to the win

You can see the scoreboard. Here is how to win it.

This index shows which brands AI recommends today. Winning that answer is a discipline, not luck. See how the biggest brands run AI visibility as a program, with a partner accountable for the outcome.

See how to win in AI visibility
Brandlight: one growth architecture across AI search, AI ads, agentic commerce and GEO
One program across AI search, AI ads, AI commerce and GEO
Underlying dataset
Sariel Mazuz, Director of Product Marketing at Brandlight
Written by
Sariel Mazuz, Director of Product Marketing at Brandlight · LinkedIn