Research
Our research.
Original studies on how brands get found, trusted, and chosen by AI, and what the organizations that win do differently.
Study
The UI vs API Gap
Same 900 questions asked to ChatGPT, Gemini and Perplexity through the official APIs and through the real consumer interfaces. Brand overlap between the two: 6 to 12 percent. The measurement error in AI visibility tracking, quantified.
Read the study2026-06
Study
The World Cup of AI Visibility
900 fan questions, four AI engines, every week of the 2026 tournament. Which brands and sources own the AI answers of the biggest marketing event on earth.
Read the study2026-06
88%
of automotive AI citations come from YouTube + Reddit
EU Automotive AI Citations
What AI engines actually cite when recommending car brands across Reddit, YouTube, and social, and where billions in influencer spend isn't showing up.
Read the study2026-05