How AI engines actually recommend banking and financial brands. Five engines, thirteen categories, 100 brands. The biggest banks are not the ones winning.
Finance is not one market, it is thirteen. A credit-card issuer never competes with a crypto exchange, so there is no single overall winner. Here is the brand AI recommends most in each category, and how much of that category's voice it holds.
Breadth, not dominance. How many of the thirteen categories each brand reaches AI's top three in. A diversified player can rank here without leading any single category, so read it as footprint across the market, not as the winner of it.
Roll each brand up to its parent and you see footprint, not dominance: the companies whose portfolios reach across the widest spread of the finance map. PayPal (with Venmo), Fidelity and Capital One cover the most ground.
Filter by AI engine, category, and snapshot. Click any brand to see its profile across the index.
They do not. The five engines surface different brands, at different volumes, with different warmth. A brand cannot assume one engine's result holds across the rest.
No single publisher dominates. Unlike other categories where a handful of big names carry the citations, AI's finance answers scatter across a long tail of sites, while a few social platforms carry outsized weight.
What the rankings, engines and citations add up to for anyone deciding where to spend on AI visibility.
This index shows which brands AI recommends today. Winning that answer is a discipline, not luck. See how the biggest brands run AI visibility as a program, with a partner accountable for the outcome.
See how to win in AI visibility
