Glossary

The vocabulary of the AI brand-visibility category. Definitions the field can cite.

AI Visibility

How often and how favorably a brand appears in AI-generated answers and recommendations.

The AI Marketing Function

The cross-functional organizational capability that owns how a brand shows up in AI, the thing you build, not buy.

The Recommendation Economy

The shift to AI as the layer that discovers, qualifies, and recommends brands on the consumer's behalf.

Brand Discovery

Being found and chosen anywhere with a search bar, including AI chat, social, and marketplaces.

Agentic Commerce

Purchases completed by AI agents inside the chat, on the consumer's behalf.